Gina Trimarco had a lively conversation with Paul Jarrett, CEO of Bulu Box, a “discovery e-commerce” product. Bulu Box is a pioneer in their industry; Paul started out in the ad agency world (think “Mad Men”) and is a pioneer in the subscription box industry; one of the first in a market of 5,000+ subscription boxes. Subscription boxes have grown 3000% since 2012. You might be surprised by what he inspired him to enter this industry!

One of Paul’s core values is “Fire the assholes” – a key learning from his time in the ad world. Even more pivotal is his perspective on how to retroactively change a negative company culture. Hint: It starts with you, the leader.

“If you want to change the culture, it starts with self-awareness.”  Paul Jarrett, CEO, Bulu Box

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Podcast Topics Include:

  • The fast growth of the subscription box industry
  • The importance of data acquisition to scale businesses
  • What causes negative company cultures
  • How to retroactively build a better company culture
  • The danger of perfectionism in business
  • Having an “Athletic Recruiting” mentality for talent acquisition
  • Managing frustrations with “The One-On-One Vent Session”

More About Paul Jarrett & Bulu Box:

Learn More About Gina Trimarco

Learn More About Pivot10 Results

The Pivotal Leader is a production of Pivot10 Results, a strategy and training company that helps businesses shift from people problems to performance results.

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About the author

Gina Trimarco Klauder, MOL, SHRM-SCP, is a native of Chicago and CEO/Founder of Carmine Communications and Carolina Improv Company. She has 30+ years of experience in marketing, sales, operations, and people training, in addition to a Master's in Organizational Leadership. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

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