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avoid burnout, stop saying grind, start saying build

Stop Saying ‘Grind’, Start Saying ‘Build’

It’s no secret that we as a society have glamorized overwork. A thriving culture that asks ‘if you aren’t putting in 80 hour weeks at the office under a framed “rise & grind” poster, what exactly are you doing with your life?” Which is exactly why I’m still ruminating over a conversation that I had...
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Reasons You Need a Business Coach

A Coach for the Coach: Why A Business Coach is For Everyone

You’re here because you recently asked yourself “is coaching worth the investment?” I’m pro coach, for obvious reasons. I’d put myself out of work if I stood here and told you that hiring a coach was unnecessary considering I made a living teaching, training and coaching business men and women from all walks of life...
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spontaneous selling and customer perception

Spontaneous Selling & Service – Customer Perception

This article about customer perception is part of series by Gina Trimarco called Spontaneous Selling & Service, focusing on real sales and customer service situations that needed some off-the-script spontaneity tactics to ensure recovery, retention and referrals.  Whether your business is big or small, internationally known or only known to the locals, your customer’s perception...
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weekend warrior prospecting

Weekend Warrior Prospecting

Even the most disciplined and high performing salesperson feels like there are not enough hours in the day to service accounts AND prospect. I hear it all the time from the salespeople I train and coach. I also hear it from MYSELF despite how regimented I am with my calendaring. I also take great liberties...
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networking in the new normal

“New Normal” Networking

If you’re one of those “I’m much more comfortable face to face with prospects” salespeople, the opportunity to do this again is upon you! Albeit in masks and six feet apart. Many of us have returned to working from our offices and real life, in-person networking events are starting to pop up. Being ‘out there’...
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sales and negotiating like a flea market vendor

Toaster For Sale: Negotiating Like A Flea Market Vendor

“How much for the toaster?” asks the buyer. “Five dollars,” said the seller. “I’ll give you three,” the buyer replied. “It’s five,” the seller repeated. “How about four?” the buyer persisted. The seller stood his ground and for the third time repeated “It’s five.” Ten minutes later the buyer returned and said “Fine. I’ll give...
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Selling In The “Friend Zone”

“I just don’t think I need a relationship first. I don’t need to be best friends with someone to attend a Tupperware party, etc.” This is what a direct seller said to me, verbatim, in a private Facebook message after messaging me back and forth about her sales “strategy” for getting me to attend a...
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Spontaneous Selling: The Art Of Sales Improv

Now, more than ever, we are expected to pivot quickly to survive and thrive AND be of service to our clients and prospects.  Look at what’s going on in the world in general. We are in constant uncertainty. I don’t know about y’all, but I’ve had to revise proposals more than twice—even three times—because of...
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Everyone Deserves Empathy, Including You!

By Gina Trimarco, Chief Results Officer “Not everybody deserves empathy,” said the CEO to me while I was delivering a training session on emotional intelligence to a group of CEOs in a Vistage International meeting. My jaw dropped. As an improviser, able to respond quickly to anything, I was paralyzed for a moment that felt...
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Keeping Sales Momentum Going After A Disaster

By Gina Trimarco, Chief Results Officer Many of our clients have been on my mind through Hurricane Florence. The struggle is real for all of us in the Southeast. As a company we have not been disrupted too much. Our theater (Carolina Improv Company) had to close for a weekend. Not a big deal, but we...
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