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Marketing

Episode 55: Thought Leadership As A Marketing Strategy (with Ali Schwanke, CEO, SimpleStrat)

“You have to think about it [talent acquisition] almost in terms of like an NFL draft or major league baseball. You’re all going after the same talent. What’s going to make you look better?” – Ali Schwanke On this episode of The Pivotal Leader, Gina Trimarco interviewed Ali Schwanke, CEO and founder of Simple Strat,...
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Episode 44: The Pivotal Leader with Peter Gasca, Business Strategist

“You can’t pull together a team without putting a priority on understanding what everyone’s background and culture is.“ – Peter Gasca In this episode of The Pivotal Leader, Gina Trimarco interviewed Peter Gasca in person in the studio, where they bantered about being an entrepreneur, adapting to cultures, the differences between Gen X and Gen...
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Episode 33: The Pivotal Leader with Michael Alden, CEO, Blue Vase Marketing

“There’s no success or failure gene.” – Michael Alden In this episode of The Pivotal Leader Gina Trimarco spoke to Michael Alden, CEO, TV Host & #1 Best Selling Author of Ask More Get More and 5% More. He matter-of-factly talks about his rough childhood growing up in the “hood” as a kid destined for...
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Episode 21: The Pivotal Leader – CJ Johnson

Gina Trimarco spoke with CJ Johnson, CEO and founder of the LA-based, award-winning digital agency, Januel+Johnson (J+J). A true creative who started out as a filmmaker, CJ is also an influencer who uses the power of story and narrative to shape his company’s culture and the cultures of the brands he serves at his boutique...
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Episode 20: The Pivotal Leader – Paul Jarrett

Gina Trimarco had a lively conversation with Paul Jarrett, CEO of Bulu Box, a “discovery e-commerce” product. Bulu Box is a pioneer in their industry; Paul started out in the ad agency world (think “Mad Men”) and is a pioneer in the subscription box industry; one of the first in a market of 5,000+ subscription...
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Episode 19: The Pivotal Leader – Charlie Fusco

Gina Trimarco spoke with her “business girl crush” Charlie Fusco, CEO and Creative Mastermind of Synergixx, a full service direct response agency, a company she founded, nearly lost and grew to success in the past 17 years (while being a mom and wife).  Her success can be attributed to her philosophy of “You can be a...
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How To Have A Business Made For Talking

One of my best investments was a pair of cowboy boots. I bought them in Austin, Texas on a business trip. Now to know me is to know I’m not really a cowboy boot kind of girl. So, why buy them? Because I love new experiences  and I wanted to understand why people love their...
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How Juicy Is Your Marketing

We are always looking for a better, faster, more efficient way to do marketing and generate sales.  The pressure seems to be never ending.  And with every new marketing idea comes additional tactical work to complete.  For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources,...
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