– Jose R. Costa
On this episode of The Pivotal Leader, Gina Trimarco interviewed Jose R. Costa, CEO of For Eyes, which is part of GrandVision, a global leader in optical retail with more than 7,000 stores worldwide. He has a background steeped in marketing, franchising, multi-unit retailing and enhancing customer experience at some of the most recognized brands in the world.
Podcast Topics Include:
More About Gina Trimarco
More About Pivot10 Results
More About Jose R. Costa
- For Eyes Website
- GrandVision NV Website
- LEADING WITH EDGE: Activate Your Competitive Advantage Through Personal Insight
Prior to his current role, he served as Group President of Driven Brands where he led MAACOÒ, CARSTARÒ and Drive N StyleÒ. Collectively, these brands operate more than 1,400 body shops across North America, generate more than $1.8 billion in annual system sales and further established Driven Brands as a leader in the automotive aftermarket space. Previously, he was President of MAACOÒ, where he was responsible for managing and developing 500 automotive body shops across the U.S. and Canada. During his tenure, he improved MAACOÒ’s procedures and training practices, raised consistency among franchises, revamped operations and enhanced the look and feel of its advertising.
Before joining Driven Brands, Costa was Vice President of Marketing, R&D and Supply Chain at BURGER KING where he grew Latin America’s EBITDA from $50 million to $80 million in 26 months. Costa also served as President of COSTA IMC, a branding and interactive marketing firm focused on the U.S. Hispanic and Latin American segments.
Costa has over 20 years of experience both on the client and agency side, working for companies like Young & Rubicam, Bank of America, PepsiCo, and YUM Brands. He also has extensive experience in restructuring portfolio companies for private equity firms like 3G Capital, Harvest Partners, Roark Capital and HAL Investments.
Costa has a postgraduate degree from Universidad Metropolitana, a Master’s degree in Integrated Marketing Communications from Northwestern University and an MBA from the Booth School of Business at the University of Chicago.
The Pivotal Leader is a production of Pivot10 Results, a strategy and training company that helps businesses shift from people problems to performance results.