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entrepreneur
avoid burnout, stop saying grind, start saying build

Stop Saying ‘Grind’, Start Saying ‘Build’

It’s no secret that we as a society have glamorized overwork. A thriving culture that asks ‘if you aren’t putting in 80 hour weeks at the office under a framed “rise & grind” poster, what exactly are you doing with your life?” Which is exactly why I’m still ruminating over a conversation that I had...
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The Magical Power Of “Believe” In Business

By Karen Stone Mickool On the side of a New York City building that stretches a full block in both directions, the lights come up as dusk falls to illuminate one word…. The building, of course is the iconic Macy’s Department Store and the word—outlined in lights and tinsel—BELIEVE This might be the single most...
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You Don’t Need An MBA To Be Awesome In Business

By Gina Trimarco, Chief Results Officer Imagine a flea market setting where the following conversation transpires: Buyer: How much for the toaster? Vendor: Five dollars Buyer: I’ll give you three. Vendor: It’s five. Buyer: Four. Vendor: Five. Buyer: [mumbles under his breath and walks away disgusted] Ten minutes later the buyer comes back. Buyer: I’ll take that...
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Employee Empowerment Is Not A “Job Duty”

By Gina Trimarco, Chief Results Officer How often have you experienced a poor customer service situation where the employee says “I’m not allowed to do that” or “It’s our company policy”? It’s frustrating and annoying. One of the first things we teach in customer service training is what NOT to say. Don’t tell the customer...
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Selling Comfort Instead of “Pain Points” Should Be Your Sales Strategy

By Gina Trimarco, Chief Results Officer For several years I got sucked into the selling mantra (taught by the guru sales coaches and trainers) that emphasizes the need to highlight your prospects’ pain points to get them to buy from you. “Show them their ‘pain’ and then sell them a solution.” In theory it made...
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MANAGING PAIN WHEN YOUR BUSINESS IS IN “CRITICAL CONDITION”

By Gina Trimarco, Chief Results Officer Dedicated to Isolde Trimarco, my mother I’m writing this post from a hospital waiting room while my mother undergoes open heart surgery for an aortic aneurysm. Sounds pretty scary, right? It is! It’s life-and-death scary and it has unexpectedly turned my world upside down in every aspect of my...
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How Juicy Is Your Marketing

We are always looking for a better, faster, more efficient way to do marketing and generate sales.  The pressure seems to be never ending.  And with every new marketing idea comes additional tactical work to complete.  For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources,...
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