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business coach
avoid burnout, stop saying grind, start saying build

Stop Saying ‘Grind’, Start Saying ‘Build’

It’s no secret that we as a society have glamorized overwork. A thriving culture that asks ‘if you aren’t putting in 80 hour weeks at the office under a framed “rise & grind” poster, what exactly are you doing with your life?” Which is exactly why I’m still ruminating over a conversation that I had...
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Selling In The “Friend Zone”

“I just don’t think I need a relationship first. I don’t need to be best friends with someone to attend a Tupperware party, etc.” This is what a direct seller said to me, verbatim, in a private Facebook message after messaging me back and forth about her sales “strategy” for getting me to attend a...
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Spontaneous Selling: The Art Of Sales Improv

Now, more than ever, we are expected to pivot quickly to survive and thrive AND be of service to our clients and prospects.  Look at what’s going on in the world in general. We are in constant uncertainty. I don’t know about y’all, but I’ve had to revise proposals more than twice—even three times—because of...
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Everyone Deserves Empathy, Including You!

By Gina Trimarco, Chief Results Officer “Not everybody deserves empathy,” said the CEO to me while I was delivering a training session on emotional intelligence to a group of CEOs in a Vistage International meeting. My jaw dropped. As an improviser, able to respond quickly to anything, I was paralyzed for a moment that felt...
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Keeping Sales Momentum Going After A Disaster

By Gina Trimarco, Chief Results Officer Many of our clients have been on my mind through Hurricane Florence. The struggle is real for all of us in the Southeast. As a company we have not been disrupted too much. Our theater (Carolina Improv Company) had to close for a weekend. Not a big deal, but we...
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Sift Before You Shift

By Gina Trimarco, Chief Results Officer Every November, I make time to look at our business and ask the challenging question: “What’s not working and needs to be improved?” Then, I get to work on the following year’s business plan, as I was groomed to do in my corporate  days. This year the process was more...
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The Magical Power Of “Believe” In Business

By Karen Stone Mickool On the side of a New York City building that stretches a full block in both directions, the lights come up as dusk falls to illuminate one word…. The building, of course is the iconic Macy’s Department Store and the word—outlined in lights and tinsel—BELIEVE This might be the single most...
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You Don’t Need An MBA To Be Awesome In Business

By Gina Trimarco, Chief Results Officer Imagine a flea market setting where the following conversation transpires: Buyer: How much for the toaster? Vendor: Five dollars Buyer: I’ll give you three. Vendor: It’s five. Buyer: Four. Vendor: Five. Buyer: [mumbles under his breath and walks away disgusted] Ten minutes later the buyer comes back. Buyer: I’ll take that...
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Keeping the Happy in the Holidays and in Your Business

By Gina Trimarco, Chief Results Officer Contributor: Karen Stone Mickool, Culture Curation Specialist Secret Santas, potluck luncheons, party planning, cookie exchanges, school concerts, class parties…chances are you and your employees are involved in at least a few of the above.  Not to mention, cyber shopping, meal planning, travel arrangements and more—all done from the “privacy”...
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Having A Strategy For 2017 Is Like Dancing Without Falling … You Can Do It!

By Gina Trimarco, Chief Results Officer ‘Tis the season when many of us feel the end-of-year stress in business, as we race to just get to the holidays to take some time off before jumping in again in January to kick off a fresh and better year all over again. Yes, I know that was...
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