This blog post was originally written and published by Style & Image Coach Victoria Baird on her website. Imaging coaching is not only for the rich and famous. I work with many professional women. Each client is unique in both their style and needs when working with me. Let’s dig right in and I can...Read More
By Gina Trimarco, Chief Results Officer Being a “good fit” for a company does not pertain to only your employees. Having a healthy company culture requires every human interaction to be in alignment with your organization, including your employees, customers AND vendors. This seems like a simple philosophy but is often overlooked. We “settle” for...Read More
By Gina Trimarco, Chief Results Officer The first time I wrote a REAL business plan was when I entertained the idea of buying a franchise. I knew I wanted to be my own boss and do my own thing. A former boss had even inspired me by saying “When you’re the President of the company...Read More
By Gina Trimarco, Chief Results Officer All summer long it’s so normal to get those reply emails that start with “I’m on vacation until xyz date.” It’s a CRM juggling game of proving to your bosses that you really, truly are following up on new business but “they’re on vacation, I left a message” becomes...Read More
By Gina Trimarco, Chief Results Officer “We can’t find good employees” is a phrase I continue to hear from nearly every client. No matter what the industry or geography this sentiment is shared often. And while we are a smaller company that doesn’t depend on many employees to manage our businesses, I do have many...Read More
By Gina Trimarco, Chief Results Officer How is it that the employees of the same company can differ so much when it comes to customer service? This is a question of training versus common sense but really it comes down to hiring culture. I recently attended a client’s annual meeting and awards dinner at a...Read More
By Gina Trimarco, Chief Results Officer How often have you experienced a poor customer service situation where the employee says “I’m not allowed to do that” or “It’s our company policy”? It’s frustrating and annoying. One of the first things we teach in customer service training is what NOT to say. Don’t tell the customer...Read More
By Gina Trimarco, Chief Results Officer For several years I got sucked into the selling mantra (taught by the guru sales coaches and trainers) that emphasizes the need to highlight your prospects’ pain points to get them to buy from you. “Show them their ‘pain’ and then sell them a solution.” In theory it made...Read More
By Gina Trimarco, Chief Results Officer Dedicated to Isolde Trimarco, my mother I’m writing this post from a hospital waiting room while my mother undergoes open heart surgery for an aortic aneurysm. Sounds pretty scary, right? It is! It’s life-and-death scary and it has unexpectedly turned my world upside down in every aspect of my...Read More
We are always looking for a better, faster, more efficient way to do marketing and generate sales. The pressure seems to be never ending. And with every new marketing idea comes additional tactical work to complete. For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources,...Read More
