Episode 2: The Pivotal Leader – Ron Holt

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Ron Holt, CEO & Founder of TWO MAIDS & A MOP™ went from managing chemical engineers and scientists to cleaning toilets … literally. His company has been ranked by Inc Magazine as one of the fastest growing cleaning companies in the country, now boasting 31 franchises. His number one pivotal strategy for success is having grit … and not just the grit you clean up. He lives and dies by this philosophy: “When you hit those moments when failure seems imminent, you’ve gotta have grit to fight through it. Money is less important than grit. From the highest level executive in the ivory tower to the lowest level employee, to success in business, you’ve gotta have some grit.” He was attracted to this “unsexy” industry and his reasons and strategy are fascinating.

Topics Include:

  • The strategy to scaling a business in an “unsexy” industry
  • Engaging and motivating a “blue collar” staff
  • Staying focused on company vision in good and bad times
  • Getting employees to care as much about the business as the leaders do
  • Leveraging an employee compensation plan as a selling tool for acquiring new business
  • What grit’s got to do with it

Ron is the CEO and Founder of TWO MAIDS & A MOP™. After graduating from the University of Georgia, Ron started down the well-worn path of working in corporate America. In the back of his mind, he wondered what it would be like to strike out on his own. With tons of ambition but little money, Ron realized that his best bet for success as an entrepreneur was to own a business in the service industry. So Ron left the security of his cubicle-filled workplace and purchased a fledgling maid service in Pensacola, FL. The decision was not a popular move within his circle of friends and family. In fact, the decision looked to be somewhat disastrous after just a few weeks of running the business. The company was in severe trouble and burning cash on a daily basis. But Ron persevered and used a combination of personal education and extreme passion to overcome the mountain of problems facing his new company.

TWO MAIDS & A MOP™ has now grown from just three part-time Team Members to more than 400 hard-working Team Members today. The company serves customers through 31 franchised locations across the country.

In 2012, the company was selected as the National Maid Service of the Year by a leading industry association. And for the past three consecutive years, Inc. Magazine has recognized the company as one of the fastest growing cleaning companies in America by. Ron’s journey from a small mom and pop business into a nationwide brand has been prominently featured in journals such as Entrepreneur Magazine, Better Homes & Garden, Success Magazine, Yahoo News and CNN Money.

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About the author

Gina Trimarco is a native of Chicago and CEO/Founder of Pivot10 Results and Carolina Improv Company. She has 25+ years of experience in marketing, sales, operations and people training. Gina combines street smarts and improv comedy skills with her experience in the corporate and entrepreneurial worlds, which sets her apart from her competition.

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