By
Gina Trimarco
Selling The Price Increase
I don’t have to tell you that the cost of everything is going up. I don’t have to but I’m going to do it anyway because as gas prices hit record highs and apples run about $6 a bag and homes continue to appraise for 2-3 times their worth you will eventually have to increase...Read More
Learning & Earning
You’re a good sales person. You take the workshops. You attend the seminars. You even went on a mountain retreat that you’re almost certain was a cult because they forced you to wear a white robe and drink kool-aid while you focused on building a winning mindset. But with all that learned knowledge, are you...Read More
Remove the Friction
There are three levels of salespeople: 1. The Amateur – his or her assumption is that success is to be had in customer acquisition, lead generation and sales opportunities. They aren’t totally wrong as there are a few wins to be had with this approach but they will only ever be moderately successful. 2. The...Read More
Personal Branding
Businesses building and developing their brand is commonplace, in fact it’s encouraged, even celebrated, and usually ends in a windfall of revenue. Hello to the Nike’s and Apple’s and Coca-Cola’s of the world. Fun fact, the same success can be had by developing your personal brand. What exactly is personal branding and why is it...Read More
Get Creative In Selling
Print ads in the magazine you picked up in the checkout line at the grocery store. Digital ads on your Facebook feed. Commercials intermittently peppering episodes of American Crime Story. And let’s not even start on the emails flooding your inbox. The amount of information we are inundated with on a daily basis is down...Read More
Confidence
I’m approached about coaching a lot. And more often than it’s “Gina, you’re so confident, I wanna be more like you.” To which I have to respond “you mean you want to be more like YOU.” Which brings me to confidence. Life is hard. Being a salesperson is hard. And both of those things are...Read More
STFU & Wash The Dishes
The line between improv comic and salesperson is very thin. I can see the furrowed brows and confused looks now – ‘what on Earth does spontaneous comedy have to do with making deals?’ There a number of tenets that are directly applicable to sales, so let’s start there: Know Your Audience Skilled improv comics have...Read More
Selling With Stories
According to Professor Steven Pinker of MIT and Harvard: “Our brains are about three times too big for a generic monkey or ape of our size. The major lobes and patches of the brain are different as well. The olfactory bulbs, which underlie the sense of smell, have shriveled to one third the size of...Read More
How To Find The Right Coach
In my humble opinion, everyone should have a business coach. And ideally that coach would be me but, as I’ve mentioned before, finding the right coach is akin to dating. Personalities have to match, goals have to align and of course, it helps if you like the same football team or whatever it is that’s...Read More
Stop Saying ‘Grind’, Start Saying ‘Build’
It’s no secret that we as a society have glamorized overwork. A thriving culture that asks ‘if you aren’t putting in 80 hour weeks at the office under a framed “rise & grind” poster, what exactly are you doing with your life?” Which is exactly why I’m still ruminating over a conversation that I had...Read More