There are three levels of salespeople: 1. The Amateur – his or her assumption is that success is to be had in customer acquisition, lead generation and sales opportunities. They aren’t totally wrong as there are a few wins to be had with this approach but they will only ever be moderately successful. 2. The...Read More

Businesses building and developing their brand is commonplace, in fact it’s encouraged, even celebrated, and usually ends in a windfall of revenue. Hello to the Nike’s and Apple’s and Coca-Cola’s of the world. Fun fact, the same success can be had by developing your personal brand. What exactly is personal branding and why is it...Read More

Print ads in the magazine you picked up in the checkout line at the grocery store. Digital ads on your Facebook feed. Commercials intermittently peppering episodes of American Crime Story. And let’s not even start on the emails flooding your inbox. The amount of information we are inundated with on a daily basis is down...Read More

The line between improv comic and salesperson is very thin. I can see the furrowed brows and confused looks now – ‘what on Earth does spontaneous comedy have to do with making deals?’ There a number of tenets that are directly applicable to sales, so let’s start there: Know Your Audience Skilled improv comics have...Read More

According to Professor Steven Pinker of MIT and Harvard: “Our brains are about three times too big for a generic monkey or ape of our size. The major lobes and patches of the brain are different as well. The olfactory bulbs, which underlie the sense of smell, have shriveled to one third the size of...Read More

It’s no secret that we as a society have glamorized overwork. A thriving culture that asks ‘if you aren’t putting in 80 hour weeks at the office under a framed “rise & grind” poster, what exactly are you doing with your life?” Which is exactly why I’m still ruminating over a conversation that I had...Read More

This article about customer perception is part of series by Gina Trimarco called Spontaneous Selling & Service, focusing on real sales and customer service situations that needed some off-the-script spontaneity tactics to ensure recovery, retention and referrals.  Whether your business is big or small, internationally known or only known to the locals, your customer’s perception...Read More