Print ads in the magazine you picked up in the checkout line at the grocery store. Digital ads on your Facebook feed. Commercials intermittently peppering episodes of American Crime Story. And let’s not even start on the emails flooding your inbox. The amount of information we are inundated with on a daily basis is down...Read More
I’m approached about coaching a lot. And more often than it’s “Gina, you’re so confident, I wanna be more like you.” To which I have to respond “you mean you want to be more like YOU.” Which brings me to confidence. Life is hard. Being a salesperson is hard. And both of those things are...Read More
The line between improv comic and salesperson is very thin. I can see the furrowed brows and confused looks now – ‘what on Earth does spontaneous comedy have to do with making deals?’ There a number of tenets that are directly applicable to sales, so let’s start there: Know Your Audience Skilled improv comics have...Read More
According to Professor Steven Pinker of MIT and Harvard: “Our brains are about three times too big for a generic monkey or ape of our size. The major lobes and patches of the brain are different as well. The olfactory bulbs, which underlie the sense of smell, have shriveled to one third the size of...Read More
It’s no secret that we as a society have glamorized overwork. A thriving culture that asks ‘if you aren’t putting in 80 hour weeks at the office under a framed “rise & grind” poster, what exactly are you doing with your life?” Which is exactly why I’m still ruminating over a conversation that I had...Read More
You’re here because you recently asked yourself “is coaching worth the investment?” I’m pro coach, for obvious reasons. I’d put myself out of work if I stood here and told you that hiring a coach was unnecessary considering I made a living teaching, training and coaching business men and women from all walks of life...Read More
This article about customer perception is part of series by Gina Trimarco called Spontaneous Selling & Service, focusing on real sales and customer service situations that needed some off-the-script spontaneity tactics to ensure recovery, retention and referrals. Whether your business is big or small, internationally known or only known to the locals, your customer’s perception...Read More
Even the most disciplined and high performing salesperson feels like there are not enough hours in the day to service accounts AND prospect. I hear it all the time from the salespeople I train and coach. I also hear it from MYSELF despite how regimented I am with my calendaring. I also take great liberties...Read More
If you’re one of those “I’m much more comfortable face to face with prospects” salespeople, the opportunity to do this again is upon you! Albeit in masks and six feet apart. Many of us have returned to working from our offices and real life, in-person networking events are starting to pop up. Being ‘out there’...Read More
“How much for the toaster?” asks the buyer. “Five dollars,” said the seller. “I’ll give you three,” the buyer replied. “It’s five,” the seller repeated. “How about four?” the buyer persisted. The seller stood his ground and for the third time repeated “It’s five.” Ten minutes later the buyer returned and said “Fine. I’ll give...Read More