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WHY SHOULD ANYONE WORK FOR YOU? IT STARTS WITH YOUR “WHY”!

“Why should people work for you?” This is a real question I’ve started asking clients and prospects, especially in sales conversations. This question has become so pivotal in our relationships because it’s in the answers where we discover our clients’ real pain points and thus how we can help them. That question can also be...
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How To Have A Business Made For Talking

One of my best investments was a pair of cowboy boots. I bought them in Austin, Texas on a business trip. Now to know me is to know I’m not really a cowboy boot kind of girl. So, why buy them? Because I love new experiences  and I wanted to understand why people love their...
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How Juicy Is Your Marketing

We are always looking for a better, faster, more efficient way to do marketing and generate sales.  The pressure seems to be never ending.  And with every new marketing idea comes additional tactical work to complete.  For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources,...
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