emotional intelligence
the diamond rule

The Diamond Rule

In the competitive world of sales, it can be easy to get caught up in strategies and techniques to close deals. However, according to my guest on last week’s episode of Women Your Mother Warned You About, there is one rule that encompasses both successful salesmanship and empathetic understanding: the Diamond Rule. The Diamond Rule...
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“In My Feels” Selling: Managing Emotions In The Buyer’s Journey

Want a competitive advantage in sales? Understand when your buyers are “in my feels”. Buying is emotional. We all know this. Your buyers often come from a place of fear of making a bad buying decision. It’s also a good reminder that selling also is emotional. More importantly, recognize when you yourself are “in my...
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Episode 78: Why Being A “Mood Manager” Will IMPROVe Your Business with Ulrich Kellerer, Business Leader & Mental Health Activist

“Everybody has a defining moment which changes their life for better or worse.” – Ulrich Kellerer On this episode of The Pivotal Leader, Gina Trimarco interviewed Ulrich Kellerer, business leader, international speaker, and mental health activist from Munich, Germany. For over twenty years Kellerer worked in the European fashion industry as the founder and CEO of...
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Episode 39: The Pivotal Leader with Trevor Longino, CMO, Unito

In this episode of The Pivotal Leader, Gina Trimarco interviewed Trevor Longino, an American marketer with 20 years of experience in the industry, focused mostly on strategic, digital and event marketing, and he has been a consultant at Disney’s Yellowshoes Interactive, Universal Studios, Stratosphere Casino, Cox Communications, CD Projekt, and many more companies. He has...
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