Tag

coaching
Reasons You Need a Business Coach

A Coach for the Coach: Why A Business Coach is For Everyone

You’re here because you recently asked yourself “is coaching worth the investment?” I’m pro coach, for obvious reasons. I’d put myself out of work if I stood here and told you that hiring a coach was unnecessary considering I made a living teaching, training and coaching business men and women from all walks of life...
Read More

Selling Comfort Instead of “Pain Points” Should Be Your Sales Strategy

By Gina Trimarco, Chief Results Officer For several years I got sucked into the selling mantra (taught by the guru sales coaches and trainers) that emphasizes the need to highlight your prospects’ pain points to get them to buy from you. “Show them their ‘pain’ and then sell them a solution.” In theory it made...
Read More

MANAGING PAIN WHEN YOUR BUSINESS IS IN “CRITICAL CONDITION”

By Gina Trimarco, Chief Results Officer Dedicated to Isolde Trimarco, my mother I’m writing this post from a hospital waiting room while my mother undergoes open heart surgery for an aortic aneurysm. Sounds pretty scary, right? It is! It’s life-and-death scary and it has unexpectedly turned my world upside down in every aspect of my...
Read More