Tag
coaching
You’ve Gotta Have Amnesia Out There
Recently, I’ve been sales coaching a 20-something sales professional. There are so many reasons why I love working with him. For one, he’s the ideal client – a driven, high performer who knows his weakness – prospecting. He also knows that it’s a challenge to get the guidance he needs and wants from his leaders....Read More
A Coach for the Coach: Why A Business Coach is For Everyone
You’re here because you recently asked yourself “is coaching worth the investment?” I’m pro coach, for obvious reasons. I’d put myself out of work if I stood here and told you that hiring a coach was unnecessary considering I made a living teaching, training and coaching business men and women from all walks of life...Read More
Selling Comfort Instead of “Pain Points” Should Be Your Sales Strategy
By Gina Trimarco, Chief Results Officer For several years I got sucked into the selling mantra (taught by the guru sales coaches and trainers) that emphasizes the need to highlight your prospects’ pain points to get them to buy from you. “Show them their ‘pain’ and then sell them a solution.” In theory it made...Read More
MANAGING PAIN WHEN YOUR BUSINESS IS IN “CRITICAL CONDITION”
By Gina Trimarco, Chief Results Officer Dedicated to Isolde Trimarco, my mother I’m writing this post from a hospital waiting room while my mother undergoes open heart surgery for an aortic aneurysm. Sounds pretty scary, right? It is! It’s life-and-death scary and it has unexpectedly turned my world upside down in every aspect of my...Read More