The New Choice Effect:

How To Make The Right Decisions Quickly Without Overthinking

What if your best decision was improvised and not planned?

In The New Choice Effect, author, speaker, and performance-based leadership coach Gina Trimarco Klauder blends neuroscience, behavioral research, and improv principles to reveal how to move forward with confidence, creativity, and clarity, especially when life doesn’t go according to script.

For more than 30 years, Gina has helped leaders, teams, and individuals thrive in uncertainty by using one transformative skill: calling “New Choice.” It’s the improv game that rewires your brain to pivot fast, think flexibly, and take bold, meaningful action when it matters most.

Through compelling stories and practical tools, Gina shows readers how to:

Interrupt fear-based decision loops and overthinking
Reframe setbacks as opportunities for innovation
Strengthen confidence, trust, and emotional intelligence
Apply “Yes, And” thinking to build collaboration and resilience
Lead, live, and love with presence instead of perfection

Inspired by the “New Choice” improv game, each chapter focuses on a different dimension of life: career, relationships, finances, health, home, creativity, purpose, and spirituality, mirroring the Wheel of Life. Readers can take the full journey or dive into the chapters that speak most to where they are right now. Every section stands alone, offering reflection prompts, neuroscience insights, and small actions that spark big change.

Equal parts story, science, and strategy, The New Choice Effect is a playbook for anyone ready to stop overthinking, start moving, and make powerful decisions in real time.

See Why Readers Are Choosing The New Choice Effect

Finding Freedom in Being Able to Make a New Choice!
This book helps to re-teach people the art (and joy) of how to make choices again without the fear that normally comes with making choices through the tool of improv. Oftentimes, we have lost the ability to pivot from our decisions. This book reminds us of the freedom we do have in being able to make that “new choice.”
A Must Read
Gina has done it again! As a chronic overthinker, this book could not have come at a better time. I will apply her wisdom to overcome the analysis paralysis that has plagued me for years.
Great read
Gina is an amazing executive level coach with great insights and ideas about business and business relationship dynamics this book is a great next step in her sharing her insights to the world and is long overdue!!
The New Choice Effect
The New Choice Effect flips decision-making on its head, turning hesitation into action and everyday choices into real transformation. It’s a must-read for anyone ready to level up their life with clarity, courage, and purpose.
Don't overthink a decision ever again...
If you are seeking a warm, witty, and down right entertaining read to get you making key life decisions smarter and faster than ever, look no further then Gina’s new work, The New Choice Effect. Don’t overthink this one…it’s a must read for the new year!
A New Choice in Decision Making!
Gina delivers this book more like a cup of coffee conversation than the typical business book.
The way to opening up possibilities by using her experience in Improv Comedy by calling New Choice to bring change and opportunities to your decision making. Yes this is a great book …And you should embrace it!
Make Better Decisions Now!
If you struggle with mistakes or feel weighed down by decision-making, The New Choice Effect is the book you’ve been waiting for. Gina blends hard-earned life experience with the wisdom of improvisation to create a practical, compassionate guide for navigating choices. Her principles walk you step-by-step through your own decision-making patterns and show you how to move forward with clarity and confidence.
Life Changing
I know firsthand that Gina’s words have life-changing powers – if you are feeling stuck in any aspect of your life, you need to read New Choice and allow her words to change yours.
Entertaining & Thorough
A great book to help and improve your life processes! The author engaged her readers with insight, humor and detail. She leads her readers down a well travelled path of common sense and discovery. Five Stars!!
Must Read for Anyone, Wanting to do Anything!
It doesn’t matter what kind of choices – personal, professional – this book is a treasure trove that shifts the way you make any decisions. HIGHLY RECOMMEND!!
Great read!
Amazing read, highly motivational to get you wanting to make decisions!
Relatable and transformative
If you want a book that challenges the way you see your own patterns and gives you real tools to move forward with intention, this is it. Five stars all the way.
Easy reading with a powerful impact!
Gina has shared reminders in such a powerful yet simple way, that small choices can create big life change. Fantastic reading!
At a crossroads?
Great, easy read yet still deeply thought provoking. Whether you’re at a crossroads in your personal or professional life, this book will help in the journey!
A powerful Roadmap for Breaking Old Patterns and Showing Up
Her blend of neuroscience, improvisation, and spiritual curiosity offers unique strategies for discovering new insights and practical life applications. This book doesn’t just teach better decision-making; it helps you become the person who can choose with clarity, confidence, and compassion. A powerful companion for anyone ready to break old patterns and step into who they were meant to be.