The New Choice Effect:

How To Make The Right Decisions Quickly Without Overthinking

What if your best decision was improvised and not planned?

In The New Choice Effect, author, speaker, and performance-based leadership coach Gina Trimarco Klauder blends neuroscience, behavioral research, and improv principles to reveal how to move forward with confidence, creativity, and clarity, especially when life doesn’t go according to script.

For more than 30 years, Gina has helped leaders, teams, and individuals thrive in uncertainty by using one transformative skill: calling “New Choice.” It’s the improv game that rewires your brain to pivot fast, think flexibly, and take bold, meaningful action when it matters most.

Through compelling stories and practical tools, Gina shows readers how to:

Interrupt fear-based decision loops and overthinking
Reframe setbacks as opportunities for innovation
Strengthen confidence, trust, and emotional intelligence
Apply “Yes, And” thinking to build collaboration and resilience
Lead, live, and love with presence instead of perfection

Each chapter focuses on a different dimension of life: career, relationships, finances, health, home, creativity, purpose, and spirituality, mirroring the Wheel of Life. Readers can take the full journey or dive into the chapters that speak most to where they are right now. Every section stands alone, offering reflection prompts, neuroscience insights, and small actions that spark big change.

Equal parts story, science, and strategy, The New Choice Effect is a playbook for anyone ready to stop overthinking, start moving, and make powerful decisions in real time.

GRAB A COPY

JOIN THE WAITLIST! New Book Coming Soon: The New Choice Effect.