By Gina Trimarco, Chief Results Officer Imagine a flea market setting where the following conversation transpires: Buyer: How much for the toaster? Vendor: Five dollars Buyer: I’ll give you three. Vendor: It’s five. Buyer: Four. Vendor: Five. Buyer: [mumbles under his breath and walks away disgusted] Ten minutes later the buyer comes back. Buyer: I’ll take that...Read More