Tag
mission statement
Finding Good Employees – Ask Yourself “Why”
By Gina Trimarco, Chief Results Officer “We can’t find good employees” is a phrase I continue to hear from nearly every client. No matter what the industry or geography this sentiment is shared often. And while we are a smaller company that doesn’t depend on many employees to manage our businesses, I do have many...Read More
WHY SHOULD ANYONE WORK FOR YOU? IT STARTS WITH YOUR “WHY”!
“Why should people work for you?” This is a real question I’ve started asking clients and prospects, especially in sales conversations. This question has become so pivotal in our relationships because it’s in the answers where we discover our clients’ real pain points and thus how we can help them. That question can also be...Read More
How Juicy Is Your Marketing
We are always looking for a better, faster, more efficient way to do marketing and generate sales. The pressure seems to be never ending. And with every new marketing idea comes additional tactical work to complete. For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources,...Read More