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decision-making
A cheerful green frog eating a slice of strawberry cheesecake, illustrating the idea of "dessert before the frog" as a fresh approach to the Eat the Frog productivity method.

Why Eating Dessert First Might Beat Eating the Frog

There are many gurus out there who say “eat the frog” first thing in your day, especially in sales, getting the hardest thing or the thing you dread out of the way to ensure it gets done. I’ve taught this for years. I’ve tried it myself. It works, in the sense that the hard thing...
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Quote graphic reading: ‘The only decision you can’t undo is the decision to do nothing.’ Featuring Gina Trimarco Klauder and TheNewChoiceEffect.com in red and white branding.

The New Choice Effect: A Strategy for Eliminating Overthinking

If you struggle with decision-making, it’s probably not because you’re afraid of making the wrong choice. You’re probably afraid of what making any choice means about you. Every day, you make approximately 35,000 decisions, from what to wear to which strategic direction will define your career. Yet despite this constant practice, decision-making remains one of...
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