Mission Statement

Creating Customer Experiences Instead of Transactions: My Zappos Experience Part 3

This is Part 3 in my series of “What I Learned at Zappos Culture Camp” By Gina Trimarco What does it mean to “create an experience” for customers (and employees) beyond a “transaction” (exchange of money for a service or product)? A recent transaction I had was on my least favorite airlines, Spirit, in which...
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The Ask-For-Forgiveness-Later Empowerment Strategy: My Zappos Experience Part 2

This is Part 2 of a series about: “What I Learned at Zappos Culture Camp” By Gina Trimarco What inspired me the most about spending time at Zappos Culture Camp was witnessing empowerment in action. Their employees make decisions almost without thinking twice, as if it were an innate skill to respond quickly in the...
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“Culture Building” – The New “Team Building” Strategy: My Zappos Experience Part 1

This is Part 1 of a series about: “What I Learned at Zappos Culture Camp” By Gina Trimarco, Chief Results Officer Successful companies are companies that give amazing service to their customers through the assistance of happy and empowered employees, right? Seems simple enough in theory but so many businesses struggle with this winning combination....
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“Oh yay, another team building event”, said no one ever!

UPDATED on October 8, 2018 By Gina Trimarco, Chief Results Officer What do you think of when you hear the words “team building”? What does it mean to YOU? I’ll tell you what I think … Oh no, another potential client who THINKS they need team building. Potential clients often find us through a google...
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Finding Good Employees – Ask Yourself “Why”

By Gina Trimarco, Chief Results Officer “We can’t find good employees” is a phrase I continue to hear from nearly every client. No matter what the industry or geography this sentiment is shared often. And while we are a smaller company that doesn’t depend on many employees to manage our businesses, I do have many...
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Your Inner Voice is Talking… Are You Listening?

By Karen Stone Mickool, Culture Curation Specialist THE STORY…. A number of years ago, I interviewed for a job as a Training Manager for a division of a well-known insurance company.  In those days, my experience hadn’t led me to the classic lessons I would later learn from recruiting pros and headhunters.  So, while I...
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HELP!  I NEED HELP!   BUT I’M AFRAID TO HIRE! Is your business finally growing?  Are you finding yourself working more and more hours and still getting fewer things checked off your “to do” list?  Feel like you are wearing 16 hats and only handling 8 of them well?  It may be time to consider hiring...
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“Why should people work for you?” This is a real question I’ve started asking clients and prospects, especially in sales conversations. This question has become so pivotal in our relationships because it’s in the answers where we discover our clients’ real pain points and thus how we can help them. That question can also be...
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