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GINA’S SAY
Creating Customer Experiences Instead of Transactions: My Zappos Experience Part 3
This is Part 3 in my series of “What I Learned at Zappos Culture Camp” By Gina Trimarco What does it mean to “create an experience” for customers (and employees) beyond a “transaction” (exchange of money for a service or product)? A recent transaction I had was on my least favorite airlines, Spirit, in which...Read More
The Ask-For-Forgiveness-Later Empowerment Strategy: My Zappos Experience Part 2
This is Part 2 of a series about: “What I Learned at Zappos Culture Camp” By Gina Trimarco What inspired me the most about spending time at Zappos Culture Camp was witnessing empowerment in action. Their employees make decisions almost without thinking twice, as if it were an innate skill to respond quickly in the...Read More
“Culture Building” – The New “Team Building” Strategy: My Zappos Experience Part 1
This is Part 1 of a series about: “What I Learned at Zappos Culture Camp” By Gina Trimarco, Chief Results Officer Successful companies are companies that give amazing service to their customers through the assistance of happy and empowered employees, right? Seems simple enough in theory but so many businesses struggle with this winning combination....Read More
“Oh yay, another team building event”, said no one ever!
UPDATED on October 8, 2018 By Gina Trimarco, Chief Results Officer What do you think of when you hear the words “team building”? What does it mean to YOU? I’ll tell you what I think … Oh no, another potential client who THINKS they need team building. Potential clients often find us through a google...Read More
How To Have A Business Made For Talking
One of my best investments was a pair of cowboy boots. I bought them in Austin, Texas on a business trip. Now to know me is to know I’m not really a cowboy boot kind of girl. So, why buy them? Because I love new experiences and I wanted to understand why people love their...Read More
How Juicy Is Your Marketing
We are always looking for a better, faster, more efficient way to do marketing and generate sales. The pressure seems to be never ending. And with every new marketing idea comes additional tactical work to complete. For small businesses this becomes so overwhelming. I watch them flounder and stress out over it all. Limited resources,...Read More